BI Tool Selection Guide
Power BI, Tableau, Qlik or Google? Objective comparison for companies.
6 key questions before choosing
1
Data sources
Where is your data? ERP, SQL databases, Excel, cloud, SaaS?
2
Number of users
How many people will view reports and how many will create them?
3
Technology stack
Do you use Microsoft 365, Salesforce, Google Workspace?
4
Budget
What is your annual budget for BI tool and implementation?
5
Self-service BI
Do you want users to create their own reports?
6
Embedding
Do you need reports embedded in your own application or portal?
Tool comparison
★ Recommended
Power BI
Microsoft
9/10
Companies in Microsoft ecosystem
Price: From ~$10/user/month
Native M365/Azure integration
Best price/performance ratio
Huge community
Embedding capabilities
Weaker with very large data without Premium
License model can be complex
Our recommended standard
Tableau
Salesforce
7/10
Companies with complex visualization
Price: From ~$70/user/month
Most flexible visualization
Strong for data exploration
Salesforce integration
High price
Weaker Microsoft integration
Steeper learning curve
Ideal for Salesforce companies
Qlik Sense
Qlik
7/10
Companies with complex data
Price: Individual pricing
Associative data model
Excellent for discovery
Strong self-service BI
Higher price
Smaller community than Power BI
More complex administration
Strong enterprise alternative
Looker Studio
Google
5/10
Startups and Google Workspace companies
Price: Free (Looker Studio), paid for Looker
Free
Easy sharing
Google Analytics integration
Limited advanced features
Weaker with offline data
Weaker enterprise features
For basic online reports
Our recommendation
For 90% of companies we recommend Power BI. Reasons: best price/performance ratio, native integration with M365 (which most companies have), huge community and availability of specialists.
Consider Tableau or Qlik only if you have specific visualization requirements, Salesforce ecosystem, or complex multi-dimensional analyses.
Download guide PDF
Complete guide with decision matrix in PDF format.